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Why Everyone is Accepting Ice Bucket Challange ?

There is a thing trending on facebook now a days, that is Ice Bucket challange. All famous CEO and personality like Mark Zukerberg , Tim kook apple CEO , Bill gates and many more in the List are doing ice bucket challenge. I don’t know why are they doing. according to them they are doing it for charity. But I am not understanding how they are helping people for a cause by doing this things.
In ice bucket challange you have to pour ice bucket on your head as much cold much better and after that you have to propose that challange to next 3 people.

What a challenge it is.

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